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I Am Not The Cancer commended by The Lancet Oncology

Dear all,


As some of you will know, the I Am Not The Cancer art installation was recently exhibited in the lobby of the European Parliament from 27-29 January as part of Here & Now campaign activity. This high profile opportunity was secured through the campaign’s ongoing efforts and engagement with Member of European Parliament Emma McClarkin, who has supported Here & Now since its inception in June 2013.


The launch event and exhibition was a huge success and marked another significant milestone in the campaign’s journey and mission to improve the level of care and support for women with ABC. The event, attended by over 50 parliamentarians, policy makers, patient organisations and media, provided a valuable platform to widen the campaign’s debate and messaging, placing the needs of ABC patients firmly on the political agenda.


Following a series of background media briefings at the event and interviews with the installation artists John Wynne and Tim Wainwright, we are delighted to inform you that The Lancet Oncology has published a very thoughtful and perceptive review in the March edition.


The feature, attached, is an in-depth review of the installation and its significance. Importantly, Novartis Oncology has received praise for using innovative and unconventional communication techniques to highlight the plight of patients, underpinned by a drive to develop pragmatic solutions that will address the unmet needs

in ABC.      


Extract from The Lancet Oncology

To receive such recognition in a prestigious journal is a fantastic achievement for the campaign. We look forward to building on this recognition as we roll-out campaign activity in 2015.  


Kind regards

The Here & Now Region Europe Team